Foundations of Logo Design in Illustrator

By | March 11, 2017

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Language: English
Duration: 2h 31m
Subject: Design, Illustration, Logo Design, Projects, Design Business
Level: Advanced
Video: AVC1 960×540 15 fps
Audio: AAC 128 Kbps 48.0 KHz
Size: 1.22 GB
Released: June 28, 2013
URL: http://www.lynda.com/Illustrator-tutorials/Foundations-Logo-Design/112674-2.html

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client’s expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Topics include:

Gauging client perceptions
Determining the scope of work
Quoting a project
Profiling the client
Developing a brand name
Isolating design directions
Crafting a visual identity
Pitching your work
Presenting brand systems
Handling a change of course
Making style guides
Developing a brand narrative

 

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